A TV commercial (also known as an advertisement) is a span of TV programming that is produced and paid for by a certain organization that carries a message. Many TV commercials include songs or melodies which remains in the minds of heavy TV viewers for a long span after the commercial. Some of these commercials can take over our lives because they are telling people to buy the product/brand. In America, TV commercials are considered to be one of the most effective mass-market advertising formats and are reflected by high prices the TV networks charge. For example, the Super Bowl (held annually and viewed by 90 million viewers) is well-known for its commercial advertisements. As of February 2008, it was found that the average cost of a single 30 second TV entry has reached to over $2 million. TV commercials are being identified by an Industry Standard Commercial Identifier (ISCI) code. Today, a majority of commercials run in approximately 15-second increments.
TV commercials can be repeatedly broadcasted over many weeks, months, and/or years. Because of that, their production studios spend huge sums of money in its production of a single 20-30 TV spot. An interesting fact is that many film directors directed television commercials as a way to gain exposure and earn a paycheck. For example, in 1984, Ridley Scott, who directed films such as Thelma & Louise, Gladiator, Matchstick Men, and Kingdom Of Heaven, directed a TV commercial for the Apple Macintosh computer.
Many TV commercials are considered as an annoyance for some reasons. The main reason is the sound volume of advertising appears to be higher than regular programming. The increasing number of commercials are secondary annoyance factors. The third reason is increasing the ability for TV advertising that prompt the campaigns by everyone whether it's cell-phone companies, fast food restaurants, etc.
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2 comments:
I HaTE commercials, or do i?? if someone cares about me enough to have 30 seconds of my attention for two mill, let'em. i dont necessarily think commercials are bad, they allow the actual channel to stay in business. the only problem is that there long.. so I watch stuff on da' internet YAY!
I agree, watching comercial sucks. They always interrupt Animal Planet at the worst moments; usually something terrible has just happened at Meerkat Manor, and they just leave you hanging. I hate the way they do that!
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