With TV, men are more dominant, violent, and powerful than women. They like to emulate many characteristics "through action and aggression." Men on TV drink, drive, smoke, do athletic things, and make more plans.
With TV advertisements, men are shown in more occupations than women. They are more likely to be shown advertising cars or business products and are more likely to be shown outdoors or in business settings. They are more often portrayed as "authorities." As far as ads go, many men gain authority. There has been less male voice-overs with commercials. Their voice-overs are associated with a wide range of products.
Men usually prefer to watch TV with full attention in silence. Fathers who become engrossed into TV programs are where they are less responsive to the other members of their family. They are the ones who are in control of deciding what the family should view on TV. The remote control device is considered as effectively symbolic of their power of choice over programs. This is like the male power in ones' home.
Boys usually tend to be the dominant ones for many modern TV ads. The ads aimed at boys represents far more activity and aggressive behavior and boys are tended to be loud. Boys are usually seen as active or rational. Their ads contain many active toys, varied scenes, and loud music sounds. An example of a traditional male activity they can engage in is causing trouble.
There are a lot of personalities seen in varying degrees in people. Not all men are considered to be aggressive, assertive, risk-taking, etc. Every masculinity culture varies differently by groups. This may be according to ethnicity or even age.
Men dominate the sports programs and violent programs on TV. Many sports programs define men in relation to strength or discipline. The violent programs have men causing trouble by getting arrested or in jail.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment