Gender Roles And Television-Females

With TV, women have traits such as cooperation or emotionality. ''Good women" are the ones known as domesticated, gentle, and sensitive. "Bad women," on the other hand, are rebellious and selfish. The women on TV are younger than men mostly, basically under age 30. If they are over 30, they are seen as housewives, mothers, secretaries, or nurses.

On TV, women are shown in the more domestic settings and less powerful than men. With TV, they are less attentive than men. There has been more female voice-overs for ads mainly for food, household products, and care products, like makeup. In recent years, there has been a total increase with women as news reporters.

The girls' behavior in TV ads are more likely to be passive. It was recommended that they watch male-dominated programs because they will become loyal to the more 'gender fair' programs. Their commercials usually deal with dolls, housekeeping equipment, and vanity-related products. This may help them develop nurturing skills. The world of TV commercials is made up of approximately 40% females.

Compared to the boys' TV commercials, the girls' commercials have gentle background music and frequent fades. Females are often shown talking on the phone or reading.

When women are viewing news programs, they prefer to see the local news rather than the national news. It reflects on women's sense of domestic responsibilty. They want to keep an eye on a local crime.